What is SEO?

March 11th, 2010

Also known as search engine marketing or positioning, SEO, an acronym for search engine optimization, is the process of making a web page or site score well in search engine rankings. Search engines can bring a significant amount of pre-qualified and highly targeted traffic to your web site, if your site is properly optimized for the search phrases that people are using to look for web sites like yours.

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Site Analysis, Submission and Reporting: Position Pro

March 8th, 2010

Position Technologies’ Position Pro is "a powerful combination of tools providing you the ability to analyze your website like a search engine would." Position Pro’s tools include site crawling, page analysis, search engine submissions and various reports to help you determine the effectiveness of your page optimization. We’ll take a look at each of these sections individually.

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Search Engine or Search Directory

March 4th, 2010

Looking at my website statistics, I noticed that a lot of visitors found Look Sharp Designs by executing a search at a search engine for “What is the difference between a search engine and a search directory?” or something similar. So I figured I’d give them what they’re looking for.

So, what is the difference between a search engine and a search directory?

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NetMechanic®

March 1st, 2010

If you are looking for convenience, then NetMechanic’s® Search Engine Power Pack is for you. At $99 per year per website, you get five tools to help you with your search engine marketing efforts: Keyword Popularity Tool, Meta Tag Generator, Page Primer, Search Engine Starter and Search Engine Tracker. Let’s take a look at each of the tools in the Search Engine Power Pack.

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Rank Checking Software: Rankmeter and RankSpy

February 28th, 2010

A couple of months ago I came across two programs that looked useful for checking rankings, RankMeter, and checking links and indexed pages, RankSpy. Alone, each of these programs is useful, but together they give you a very good picture of how your site is positioned in the search engines. Both programs are developed and marketed by Tweak Marketing, Ltd. We’ll look at each of these programs separately, starting with RankMeter.

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SEO: KISS It

February 26th, 2010

[This article was updated from an article published in the June 2001 edition of the Academy of Web Specialists monthly newsletter. The original article highlighted some barely optimized websites that no longer exist. However, the principle remains the same now as it did then. Keep it simple with effective keyword research and well written content.]
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Why Does LSD Use WordPress?

February 26th, 2010

Look Sharp Designs uses WordPress in its web design services unless a custom website solution is specifically requested. We highly recommend WordPress for the following reasons:

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