Look Sharp Designs

[Updated 17 November 2012] Web designers and developers are often chained to a desktop computer or have to lug around a laptop computer. With warmer weather returning, who wants to be stuck inside working or have to carry around a … Continue reading →

Let’s face it… WordPress is an awesome CMS. There’s nothing it can’t do. There are thousands of free themes and plugins you can use to extend the out-of-the-box WordPress functionality. But sometimes, you come across a great plugin and there’s … Continue reading →

In my last article “Why We Don’t Spend a Lot of Time Chasing Backlinks” I explained a few reasons why we don’t spend a lot of time trying to get links from other websites. I also said that backlinks are … Continue reading →

Since 2002 there’s been a lot of banter about linking: reciprocal linking, backlinks, and a variety of other linking strategies. While link strategies are definitely something we think about at Look Sharp Designs and for every website we build for … Continue reading →

We are often asked what the difference between a search engine and a search directory is. When a person searches for something at a search engine and a search directory, it seems as though they are the same thing. After all, you type in a keyword or phrase into a text box, click the search button and results show up. So to the casual Internet user, they seem to be the same beast. But they aren’t. In this article we explain a couple of the major differences between a search engine and a search directory.

This is an updated version of the article we wrote many years ago, but we think is still relevant. We don’t think search engine optimization needs to be complicated. We just think you need to Keep It Simple, Silly!