Category Archives: Graphics
- Features
- Iconic
- Stylish
- Simplistic
- Features
- Faces – People in logos and graphics help conversion
- Branding – Site name, services and company in logo
- Features
- Transparency – allows the background to show through
- Graphics – we used fire and stripes to match the site’s name
- Typeface – we didn’t want to block the stripes or flames, so we used an open typeface
- Features
- Clipart – Combined multiple pieces of clipart
- Typeface – Simple yet elegant typeface
- Features
- Distinctive Font
- Clever use of clipart
- Keyworded tagline
- Features
- Photos – we used photos taken at live Search Engine Workshop events
- Target – search engine optimization is about targeting customers, so we used crosshairs to emphasize targeting
- Colors – used the same blue that is used throughout the site to provide cohesiveness
- Typeface – we didn’t want to block the photos or minimize their impact, so we used an open typeface