This was our first logo. With our company name, Look Sharp Designs, we wanted to brand ourselves as a company that excels in developing websites that look sharp. We wanted to create a logo that denoted elegance, style and excellence. For that we turned to fashion and the rich and famous. In the early 20th century when the rich and famous went to parties or other formal events, men wore top hats and carried canes. What screams "look sharp" more than that?
We found various pieces of top hats and canes from our clipart collection, but none of them were quite right. So we combined two pieces into one that gave us what we were looking for. Because of the design of our first website version, we knew we needed a rather compact logo. We intended to use much of the header for to promote services and products: our own and those of other companies. To meet that need we put the hat on top of the can as a man might if he were removing his hat upon entering a building and putting on his cane to rest against a wall.
For the typeface we used something similar to Lucida Calligraphy to give the idea of elegance and high society. As mentioned, we knew we needed a compact logo, so we stacked the three words in our company name on three separate lines. This gave us the compact logo we needed to fit our original design. Overall, we think we accomplished our objectives of a clean, elegant, stylish logo that shows potential customers that we create high end websites that look sharp at affordable prices.
